Gen Z shunning digital payments for cash to understand emotional cost of spending

Money makes the world go round, but will it always exist as a physical entity?

UK consumers are at the forefront of adopting digital financial services and are outpacing the US for the adoption of contactless payments. But amongst young people a growing trend is emerging of utilising cash.

In November 2024, the UK Treasury Committee launched an inquiry to investigate whether new rules are needed to make cash acceptance mandatory ac…